The Guggenheim
Info
A new website for Guggenheim.org. Multiple rounds of user research, months of development, extensive accessibility testing, resulted in a new design system and component library for the Guggenheim Museum New York. Since the launch of the website in 2023, The Guggenheim New York has since undergone a global rebrand by Pentagram in 2025.
Services
Strategy
Design Systems
Digital
Client
The Guggenheim
Location
New York, NY
Year
2023
Credits
Design:
Benjamin M. Kasum, Kate Fabrizio, Maxine Tsang
Guggenheim:
Laura Kleger, Maria Slusarev, Daniel Yang, Matt Thomas
Studio:
Use All Five Inc.
